The future was yesterday. Building a better tomorrow, today. One x one, bit x bit.
ⓘ Design Direction, Concept → 2023
Mr. Beast is one of the most prolific personalities in today’s social digital age.
When good friend and Creative Director, Paul Wig, reached out to think about a new apparel line, we reflected on the current state of streetwear, fashion, and consumerism.
The concept: Salvaged goods for a new existence.
Enter Foundation.
Foundation is a platform for other artists, up and coming brands and non-profits that share the same values as MrBeast to create meaningful objects that don’t end up at landfills.
These objects will scale from apparel to exclusive items. From ceramics to old employee uniforms.
Purpose driven creations, sourced materials with minimal environmental impact.
Sourcing pallets of random objects, used t-shirts—think polos to v-necks to Nike—we silkscreen right onto them, right over swooshes and defunct bowling team tops, old birthday mugs and objects deemed to be worthless.
The launch of the Lost & Foundation platform will evolve into Foundation, a MrBeast collaborative capsule collection with artists, micro brands and non profits.
Sample Applications
Launch Event
MrBeast heads down to the local Goodwill for the launch of the Lost & Foundation product drop.
Imagine pulling up to the Goodwill to drop off an object you have decided has no value only to have it become a piece of art with a price-tag.
In the end, this object you we’re ready to discard is something of value and MrBeast wants to know your price?
With Lost & Foundation, that old IKEA lamp just became a priceless heirloom. Aunt Peggy’s 75’th B-Day Bonanza mug just became a 1/1 MrBeast ceramic piece.
Better Built Collaborations
Partnering with Artists, Brands and Non-Profit/Social causes—the likes of Ayaka Fukano, Kids of Immigrants and Save the Elephants, products and pieces become more than just an impulse buy, with proceeds going directly to the partner’s causes.
Ayaka Fukano
Save The Elephants